Making a strong digital presence
Making/building a strong digital presence is very important when it comes to a business. A good presence can help in building trust and credibility among consumers. It can also boost your reputation if your website is good. An active social media presence and positive online reviews also help take part in getting trust among your target audience.
Main objectives/goals through effective marketing.
The main things you want for internet marketing are as follows…
- increase revenue
- Build a brand
- Improve your local seo
- Increase your websites qualified traffic
- Manage a good online reputation
- Become an influencer in your career field.
Your website should be functional and easy to use, you don’t want your users confused when trying to use it.
Key elements of a website design
Having a site map and navigation menu are some examples of key elements for a website design, you need to make sure that your website is navagatable and easy to use. If you make it complicated people might give up on trying and leave the website all together. Users should know where they are and what page they need to get to for certain things. Not having this is detramental to your website, business, and reputation.
Digital marketing strategies
There are many ways to digitally market your business. Some of the ways are as follows;
- Content marketing
- Email marketing
- Lead nurturing
- SEO
- Marketing automation
- Website optimization
- Website analytics.
These are examples of inbound marketing, marketing that uses tools and tactics to turn a website visitor into a paying customer. Inbound marketing is good for many things. It is afordable which is good, you can save money while you get a higher ROI (Return of investment). With this, you will target a specific group of people that may be intterested in your business rather than trying to guess who would and hoping that it works. Through inbound marketing you can build and make trusted relationships that not only become sales in the future but also help make repeating customers.
Examples of businesses that have benifited from good website
Skillshare
Skillshare is a online website/app that offers courses in photography, visual arts, business management and more. As of 2023 more that 150,000 people have joined and enrolled in courses. Because of their well-structured affiliate program they are very popular. Many Youtubers and Instagram influancers have shared the program, further increasing their popularity.
Nike
Nike’s marketing has been very sucessful over the years due to their influencer use, such as having popular athletes promote their things. This helps capture the right audience that they are looking for. They have collaborated with many well known athletes such as Michael Jordan, LeBron James, Serena Williams, Cristiano Ronaldo and more. As a result Nike has won most valuable global apperal brand for 7 years in a row as of 2022. They hold the largest market share in sports wear and they remain an industry leader.
Those are two examples of websites that used digital marketing to their advatage and it payed off
Challenges in marketing
Some challenges you may face when marketing are, recruitung talent, maintaining a sufficient balance, generating leads, moving into new markets, retaining customers, etc. These challenges could but you at risk when facing them. Challenges such as recruiting talent can help but also set you back. You need good trustworthy workers that will help your business expand and become more well know. Maintaining an accomplished staff can be trouble. One thing you can do to help is making a feedback page for the workplace, see who and what might be causing trouble and fix it. Another common challege marketers may face is bugets. A common problem marketers go through is a lack funding or resources.This can happen if i company is expirenceing losses or if campaigns arent ROI.Having low funds may decrease the chances of the marketer reaching their goals and succeeding.
Some main points to go over.
There is a big impact on digital marketing for businesses. If you dont have a website that is navagatable for the user it wont pay off. Having a good website means that the user can use the website smoothly without having trouble finding stuff.
Digital marketing has helped many companies succeed in the marketing industry and overall become well known. That is why it is important to have good marketing strategies. Such as having a target audience, this means people who actually have interest in your website will be more likely to visit and/or become a paying costumer. Intead of hoping someone will show up and have interest target audiences will help boost your websiter reputation for others.
Challenges are also common when you are in the marketing industry, whether thats finding trustworthy workers or trying to balance funding. What matters is the aproach you take to fix the problem or prevent them.
From this blog, I encourage you to take some time to enhance and imporove your online presence. Whether that be making your website easier to use or finding an audience that is interested in your market.